Marketing for Vaughan contractors who sell projects, not quick fixes

Why project work needs a different kind of marketing

The answer is that big jobs are bought slowly, by several people, after a lot of checking. A plumber chasing emergency calls can judge a campaign in a week. A custom builder or a commercial renovation firm may wait four months between first enquiry and deposit.

That changes almost everything about how the marketing is planned:

• Cost per lead can be higher, and should be. If your average contract is $85,000 and you close one in five serious enquiries, a lead that costs $300 is cheap. The same lead would bankrupt a handyman.
• Proof matters more than reach. Buyers spending that much want to see finished projects, timelines, and evidence that you answer the phone. Your website does more selling than your ads.
• Follow-up is half the job. Most lost projects are not lost to a cheaper bid. They drift because nobody called back after the site visit.

Our services are built around those three facts, and our guide to pricing a lead for big-ticket work shows the arithmetic in full.

Vaughan, read as a market

Vaughan is large, spread out and mostly low-rise, which suits contractors who sell to owners of houses. The 2021 Census counted 323,103 residents and 103,915 occupied private dwellings, and 62.5% of those homes were single-detached houses. Detached homes are where additions, basements, kitchens, roofs, landscaping and whole-house systems get bought.

The city is also split into five wards, from Maple/Kleinburg in the north-west to Thornhill in the south-east, set out on the City's ward map. Each has a different mix of older homes, newer subdivisions and employment land, and our areas page walks through them one by one. The short version: a firm that tries to market to "Vaughan" as one place usually spends too much in communities it rarely works in.

Who we work with

We are a good fit for owners whose average job is large enough that a few extra signed contracts a year change the business:

1. General contractors and renovators selling additions, basements, kitchens and full-home renovations.
2. Custom and infill builders who need a steady flow of serious buyers and lot owners.
3. Specialty trades such as masonry, roofing, millwork, glazing and mechanical work, selling to homeowners and to other contractors.
4. Industrial-area service firms in the city's employment areas, selling maintenance, fit-outs or repeat services to facility and property managers.

If your work is mostly small, same-day service calls, the local SEO and Google Ads work still applies, and we will tell you honestly which parts of the plan you can skip.

What we are, and what we are not

Vaughan.Marketing belongs to the Sedighi.ca and SAZ.ca group, a Canadian set of companies with its head office in Vancouver, British Columbia. Ali Sedighi, MBA, leads it, bringing 17+ years of digital marketing work and 150+ live HVAC websites to the table. You can read more on the about page.

We are not a contractor. We do not build, install, repair or service anything, and we do not sell your enquiries to competitors. We plan and run marketing, and we advise owners on growth. Our published results are results from our HVAC work, and we present them as evidence of the method, not as construction results.

How we keep it honest

We tell you before we start what we think a campaign can and cannot do in your part of Vaughan. Nobody can promise rankings or lead counts, so we promise something more useful: clear numbers, monthly reporting tied to signed work, and month-to-month terms with 30 days' notice to cancel.

Plans start at $1,999 a month, and the full breakdown is on our pricing page. The quickest way to find out whether we are a fit is a short conversation. Call (604) 632-4959, text the same number, or email Ali@Sedighi.ca, and tell us what kind of project you want more of. Two or three sentences about your work and your area are plenty to begin with; we will ask the rest.